Why should local Toronto businesses invest in SEO?

If you’re like most local business owners in the GTA (Greater Toronto Area) you’re probably struggling to increase your business’s revenues, profits and value. You probably know you need to a Toronto SEO company but you’re hesitant. For many business owners, the past decade has seen the business landscape change and it has changed drastically. We often speak to many business owners who continue to waste their advertising budget on newspapers, mailings and other ineffective methods of advertising from yesterdecade.

Let’s face it, if you grew up in simpler times the internet and more so, internet marketing can be a scary place. You know that your current marketing efforts aren’t bringing in the results but trying to figure out a whole new world can very intimidating for most of us. So let’s break it down, very simply, why search engine optimization is so important for business in Toronto.
Toronto SEO

1. Your customers are looking for you on Google.
Facts are facts, we can no longer put our head in the sand and say that the internet is a fad. No matter what your business is – a general contractor, a lawyer, an accountant etc if you want to grow your business the only way to find mass amounts of new leads is by going to where people search and that is Google. Nobody picks up the yellow pages or browses the newspaper. Now a days the yellow pages has been replaced with smart phones and newspapers have been replaced with blogs. Advertising in these relics of the past is simply a waste of money, you need to be on Google.

2. If you aren’t on Google, then who is? Your competition!
If you chose to ignore the obvious, that the vast majority of your potential leads are looking on Google, guess who isn’t ignoring the obvious? Your competitors! By default, a local business must come up in Google when someone searches for it. So if your business isn’t coming up, guess who’s is? This is what you can call a double whammy, not only are you not gaining a new lead, but you’re losing it to your competition. If you want to start growing your business, internet marketing is a necessity.

3. Internet Marketing doesn’t need to be scary, this is why.
I’m going to let you in on a little secret. If you’re willing to admit to yourself that you and your business need internet marketing, it doesn’t mean you need to learn how to do it yourself. It also doesn’t mean you need to put your blind trust in some teenager who says he can deliver you results. Don’t pay attention to the people from overseas who end up in your spam box every day. Don’t pay attention to your nephew who can’t make his own bed, let alone drive new leads to your business. Don’t pay attention to the slick salesman who promises you the world. All you need to do to find someone who is capable of delivering results is to search for Toronto SEO and go with the company that’s #1. Think about it, they’re the ones rank for potentially the most difficult term of all in your city. If they can beat out every other SEO company vying for the #1 spot, surely they can do it for your industry, right?

So there you have it, if you’re not convinced by now to start working with a Toronto search engine optimization company to grow your business, perhaps you never will be and I’m wasting my time explaining all of this. However I don’t think I am, I know that you’re an astute business person and just need to take the next step. I’ll see you on the other side!