Tag Archives: b-2-b

Business-to-Business Marketing


Business-to-business refers to the relationship between two businesses, with no consumer mixed up. It is popularly known as B2B. It also refers to the relationship linking with over one business corporations particularly for the advertising. This is in disparity to the further known advertising relations which endure between the trade and the last buyer. Earlier to the rising of the tenure Business to Business marketing’s, these associations between two endeavors were known as manufacturing goods advertising or capital wares advertising. These terms differentiate it from the B2C type of advertising.